From fun jewelry to fine jewels
When I first discovered Cassy Saba, she was merely 13-years-old and started Cassy’s Sassy Jewelry. She was already worthy of being in the exclusive group of women entrepreneurs, but fast-forward 16 years and her eponymous jewelry line is simple known as Cassy Saba Jewelry.
Although she launched her business in Phoenix, Arizona as a tweener, Cassy has since graduated from Arizona State University with a Bachelors in Marketing and moved to New York, where she carries her line in the diamond district. In an exclusive interview with Cassy we discussed the evolution of her brand.
“Every time I design a piece of jewelry, I try to top the next one to make it even better.”
How has your designs evolved over the years?
I only design my one-of-a-kind pieces using the finest semi-precious stones, crystals, pearls and sterling silver findings. Every time I design a piece of jewelry, I try to top the next one to make it even better. My business has become more popular nationwide. I sell my jewelry online and in stores throughout the country. I also do private trunk shows and design custom pieces.
What are some of the accomplishments you have had as a young designer and entrepreneur?
I have been featured in over 40 national magazines. I also appeared on the Montel Williams show when I was 17-years-old. The segment was called, “Young Millionaires in the Making.” I have judged many fashion and jewelry events in the past, and have won different contests for my designs. The two awards I am most proud are the NFIB Young Entrepreneur Award and the Guardian Life Company Girl’s Going Places Award.
“I am constantly inspired by women entrepreneurs around me that are making names for themselves in different industries.”
What has been the most challenging part of being an entrepreneur?
I think the most challenging part of being an entrepreneur is balance. You are your brand and business, so you’re always working. Trying to balance your social life, work life your relationship is tricky!
Has anyone inspired you as an entrepreneur?
I am constantly inspired by women entrepreneurs around me that are making names for themselves in different industries. My mom started her business at the age of 19, so I definitely have the entrepreneurial spirit in my blood. My cousin Deena in California is just dynamite in the tech industry. And my girlfriend Grace just started an awesome podcast with three of her friends from business school called Four of a Kind. We have to always support and encourage each other to chase our dreams.
“My advice to aspiring women entrepreneurs is to make a plan and just go for it. You can think of a million reasons why entrepreneurship is a big risk, but you will never know the benefits unless you try.”
Any new design projects?
Yes, there are always fun new projects! I just launched a gorgeous collection of diamond stacking wedding bands. Layering is still a big trend, so these are great to wear with or without your engagement ring–and as right hand rings as well. I have all different price ranges, carat weights and some mixed with gemstones.
I also just started a Youtube channel with my husband called, The Jewelry Couple. He is in the jewelry industry as well. We wanted to create something that gives people a fun education and insight into the jewelry business. We discuss what to look for when purchasing a diamond and factors that are most important to us.
What advice do you give to aspiring women entrepreneurs?
My advice to aspiring women entrepreneurs is to make a plan and just go for it! You can think of a million reasons why entrepreneurship is a big risk, but you will never know the benefits unless you try. You can always go back to a corporate job, but once you get off the ground, sky’s the limit. Just be prepared for a lot of ups and downs, and uncertainty in the beginning. Despite all that, in the end, I would still rather be my own boss. It is so rewarding doing what you love.
What’s your favorite inspirational quote and who said it?
“All our dreams can come true, if we have the courage to pursue them” – Walt Disney
For more info on Cassy Saba and her jewelry designs, visit cassysabajewelry.com.