Hello there. My name is Reena and I am the founder of Elle Muse, a journal curating lifestyle inspiration, and news for women over 40 and X-Gen sisters. I have 20 years of corporate marketing experience working for Canada’s Tier 1 Telecom services primarily in CRM, DM and Loyalty. Last year I decided to resign from the corporate world and pursue my dream of starting an editorial journal. I created Elle Muse, an eloquent place for modern middle-aged women where we can share gratifying stories and relevant experiences, learn to live a stylish, well-rounded and informed life. Basically a journal sans-Kardashians yet welcoming to all women including baby sisters, the Millennials!
I chose to speak with my own generation because we want a stronger digital voice and a presence. We, the X-Gen women are smart, stylish, ambitious and crave learning. We love to travel, we care about our families, we want a secure future, we want to openly discuss middle age, we want to grow our businesses and we desire to live healthy and meaningful lives. This is the Elle Muse philosophy and vision, a journal to empower women over 40 and a welcoming place for younger women to learn more about this amazing phase of our lives as middle-aged women.